Customer Segmentation

The project is focused at helping the bank increase their cross sell ratio by segmenting customers with similar spending pattern

February 22, 2014

  • business chart showing success

We have partnered with a leading Microfinance bank in a developing country to aid them in customer segmentation. This segmentation model will help the bank in not only increasing their cross sell ratio but also aid in providing insights to patterns emerging from customer behavior. These insights are pivotal for strategic decision making and future planning.

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